I’m Emre Motan.
I’m a data scientist focused on product and business analytics. I write about how we turn data into useful evidence, how AI agents change that work, and how analytics teams can evolve with them.
Featured series
Building the AI-Native Analytics Function
AI can help an analyst get more done. The larger question is what changes when we design the analytics function around shared execution, reusable knowledge, and the decisions it needs to support.
These essays explore how analytical work, accountability, and team design could evolve together, grounded in the practical work of understanding a business.
Recent writing
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What Product Analytics Is For, and What Changes When Agents Do the Work
Agents make analysis cheaper to produce. They don’t remove the need for trustworthy numbers, accountability, and independence, which is where the function’s value has always been.
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The AI-Native Analytics Organization
What changes when analytical production is no longer the main bottleneck? A proposal for organizing analytics around shared execution, reusable knowledge, and the decisions the function needs to support.